The Sky is falling... the Sky is falling

Well, not really, but it will seem like it is to a huge amount of on-line marketers very soon.

The whole nature of the Internet is changing. Not a surprise to many of us that have been "on-line" since 1990... but to the folks that came on after the WYSIWYG (what you see is what you get) era this change is going to catch them off guard.

In the beginning I had to learn "DOS" language (ugh) to function not only within my own computer programs but also on the Internet. I think most of my "brain damage" came from trying to remember all that code.

Then came HTML (hyper text markup language) for the Internet and I thought I was in Heaven. That allowed me to create Good Looking and Dynamic pages to post to the Internet. Now HTML hasn't gone by the wayside but....

Welcome WEB2.0... and you had better welcome it because it is here whether you like it or not. Actually, most people will welcome it... as soon as they upgrade their computer to access its features.

What is this big move... Video, Live Video, Free Video, Paid Video, Downloadable Video, Streaming Video, Video - Video - Video.

This is going to provide a level of Dynamic Interaction available to the average person that has only been available to Industry Giants before - mainly because of the cost.

For the user (you) the advantages are many. Soon you will be able to send live or recorded (from you Web Cam or Video Camera) movies of just about anything you want. That means Grandma can see little Ellie take her first step... or she can send You a movie of Grandpa falling asleep at the supper table... again. And, this isn't going to cost an arm and a leg nor be so complicate that you need a PHD to do it. In fact, you CAN do that today with services offered by Yahoo, Google, YourTube, etc'. Unfortunately many of those services are somewhat complicated right now but that will change.

So that is Great News for the Internet users that just use the Web to communicate to friends and family.

That is also Great News for the Marketer... IF!

IF the marketer catches the wave NOW. Most of the "Big" marketers are already using this technology as I am sure you are aware of. Many of the advertisements you get via email, or as a part of a free service that you use, come in Video Format. And it works. An advertisement that have Moving Action AND Audio together is much more interesting than a "static" ad no matter how pretty it might be. Plus, the amazing EXPLOSION of YourTube is an indicator that;
#1 it is easy to do already and,
#2 it IS NOT going to go away.

So what does this mean to you?
Well, if you are a user it just means that the Internet is getting more interesting and fun to use.

If you're a marketer though, well that means you'd better look at this change seriously, see what is available for Services and Training right now, identify how You can use this and how Your Competition is using this... Right Now.

There are all sorts of Articles, e-Books, Software, and Services available today on the Internet. Some of them are excellent, many are Junk, some of them will Survive this Initial Growth Period, many of them will fade into oblivion... along with unsuspecting subscribers dreams.

It is not beyond the average persons ability to enter this "New Web World" right now. I did, and I am an old bat (62) with a very limited attention span. Seems to be getting worse as I get older...

I managed to post to YourTube - http://www.youtube.com/v/LoiHvfisoPE and http://www.youtube.com/v/py1qsPyWP2o as well as post some video to my Website at http://mind-farms.com/videos/ss123.htm I didn't load all of the training videos because they just lost too much on YouTube. Obviously the ones on my Website are better quality, partially because I used a new program I purchased to shrink them and then uploaded the files.

In addition to that I stumbled on a Service that is making my amateur marketing efforts look like a Hollywood Production... and it is cheap. http://yourownvideo.mind-farms.com/

So... even an old dog can do this stuff.

Post your comments, let us know what is out there that we can use but... please make your comment useful and not just blatant links to advertising.

Yours,
Layard